Buyer’s heart will lead to home: survey

Canadian homebuyers make decisions based on feeling

By Mario Toneguzzi, Calgary Herald

CALGARY — A potential homebuyer’s feelings about a home are playing a more important role in deciding whether to purchase real estate property.  A survey by Coldwell Banker Real Estate, released Tuesday, reveals that 28 per cent of women and 25 per cent of men put more emphasis on their feelings about a home than they do on the layout, square footage or price.  “A home is much more than just bricks and mortar. It truly is where the heart is and this survey shows just what an important role emotions can play when buying a home,” said Susanita de Diego, Coldwell Banker Canadian consumer specialist based in Calgary.  “Whether a buyer is located in the U.S. or Canada, the emotional considerations of buying a home are borderless. The feel of a home is a critical part of the process, no matter where you’re buying, or whether you’re a man or a woman. I’ve experienced similar responses from my own buying customers here in Canada.”  The survey also said the majority of women (62 per cent) and men (61 per cent) know within the first visit if the home is right for them.


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